{"id":67827,"date":"2021-02-16T19:00:00","date_gmt":"2021-02-16T19:00:00","guid":{"rendered":"https:\/\/ww1.soothe.com\/?p=67827"},"modified":"2024-06-05T16:08:45","modified_gmt":"2024-06-05T16:08:45","slug":"in-home-wellness-trends-continue-in-2021","status":"publish","type":"post","link":"https:\/\/ww1.soothe.com\/articles\/in-home-wellness-trends-continue-in-2021\/","title":{"rendered":"In-Home Wellness Trends Continue In 2021"},"content":{"rendered":"\n

Soothe sees demand double in major markets over Valentine\u2019s Day weekend due to home-centric preferences<\/em><\/p>\n\n\n\n

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LOS ANGELES \u2014 February 16, 2021 \u2014 Soothe (www.soothe.com), the world’s leading on-demand wellness platform offering massage, skincare, and beauty services, reports that demand in major markets doubled since last year during the Valentine\u2019s Day holiday weekend due to consumer preferences for unique stay-at-home experiences.<\/p>\n\n\n\n

The National Retail Federation (NRF) reported that 41% of consumers were choosing to stay in this Valentine\u2019s Day<\/a> and create a unique experience at home. Data from Soothe suggests this happened. For example, Miami grew 100% and even historically-strong areas like Los Angeles grew 80%, with requests in some areas like Orange County growing as much as 130%. Demand in cities like Chicago, Dallas, and Seattle were on pace to double, but then dropped to only a 36% growth rate as horrible winter storms impacted those markets.<\/p>\n\n\n\n

Consumers have adapted to making their homes a center for health and wellness, including receiving many of the services historically only available at a spa or salon. This is an expansion of the trend experienced by the Fitness industry in 2020. From January through November of 2020, according to data from Sensor Tower, approximately 2.5 billion health and fitness apps were downloaded<\/a> worldwide \u2014 a 47% jump from the same period in 2019 \u2013 and Health and fitness equipment revenue more than doubled, to $2.3 billion, from March to October, according to NPD retail data.<\/p>\n\n\n\n

“There is an increased focus on health and wellness since the pandemic started, yet people are social and desire personal connections beyond just streaming services,\u201d says John Ellis, Soothe\u2019s CEO. \u201cSoothe enables people to still get the services they desire from top professionals while making wellness part of their everyday life at home.”<\/p><\/blockquote>\n\n\n\n

Rebecca Taylor, a Soothe customer in Miami states, \u201cThe experience was fantastic! I booked a Couple\u2019s Massage for me and my mom and she loved it…I\u2019m not comfortable going places and I\u2019d rather have the services come to me. I do the same for my nails and a few other services.\u201d<\/em><\/p>\n\n\n\n

Diane Sanford in San Antonio says, \u201cThe experience was outstanding. Soothe is safer and there\u2019s no need to fight traffic to get to a spa. The convenience of having a professional come to you is awesome. I look forward to my next session with the same therapist next week.\u201d<\/em><\/p>\n\n\n\n

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Soothe offers individual services and a membership plan for those who want to save money and make wellness a regular part of their monthly routine. The Soothe app is available for iOS users on the App Store<\/a> and Android users on the Google Play<\/a> store.<\/p>\n\n\n\n\n\n\n\n

About Soothe<\/h4>\n\n\n\n

Soothe is the world’s leading on-demand wellness platform, letting users connect with professionals to schedule a same-day service in the privacy of their home. It also offers workplace wellness services through its corporate wellness program, Soothe@Work. Soothe currently operates in 73 markets across the United States, Canada, United Kingdom, Ireland, and Australia.<\/p>\n\n\n\n

Contact: Gary Pfeiffer, press@soothe.com
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Related Links<\/p>\n\n\n\n

\nhttps:\/\/www.soothe.com\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"

Soothe sees demand double in major markets over Valentine\u2019s Day weekend due to home-centric preferences LOS ANGELES \u2014 February 16, 2021 \u2014 Soothe (www.soothe.com), the world’s leading on-demand wellness platform offering massage, skincare, and beauty services, reports that demand in major markets doubled since last year during the Valentine\u2019s Day holiday weekend due to consumer […]<\/p>\n","protected":false},"author":476,"featured_media":77454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_elementor_edit_mode":"builder","_elementor_template_type":"wp-post","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[272,29566,262,252],"tags":[],"class_list":["post-67827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal-wellness","category-press","category-network","category-news","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/ww1.soothe.com\/wp-json\/wp\/v2\/posts\/67827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ww1.soothe.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ww1.soothe.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ww1.soothe.com\/wp-json\/wp\/v2\/users\/476"}],"replies":[{"embeddable":true,"href":"https:\/\/ww1.soothe.com\/wp-json\/wp\/v2\/comments?post=67827"}],"version-history":[{"count":0,"href":"https:\/\/ww1.soothe.com\/wp-json\/wp\/v2\/posts\/67827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ww1.soothe.com\/wp-json\/wp\/v2\/media\/77454"}],"wp:attachment":[{"href":"https:\/\/ww1.soothe.com\/wp-json\/wp\/v2\/media?parent=67827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ww1.soothe.com\/wp-json\/wp\/v2\/categories?post=67827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ww1.soothe.com\/wp-json\/wp\/v2\/tags?post=67827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}